Why Should You Use A Professional to Sell Your Home?

When homeowners decide to sell their houses, they obviously want to get the best possible pricefor their home with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.

In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed a buyer’s behavior during the home buying process. According to the National Association of Realtors’ 2018 Home Buyer & Seller Generational Trends Report, the first step that “42% of recent buyers took in the home buying process was to look online at properties for sale.”

However, the report also revealed that 94% of buyers who used the internet when searching for homes ultimately purchased their homes through either a real estate agent/broker or from a builder or builder’s agent. Only 2% of buyers purchased their homes directly from a seller whom they didn’t know.

Buyers search for a home online but then depend on an agent to find the home they will buy (52%), to negotiate the terms of the sale (47%) & price (38%), or to help understand the process (60%).

The plethora of information now available has resulted in an increase in the percentage of buyers who reach out to real estate professionals to “connect the dots.” This is obvious, as the percentage of overall buyers who have used agents to buy their homes has steadily increased from 69% in 2001.

Bottom Line

If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.

5 Steps To Take To Prepare Your Home For Sale

Once you have decided that you want to put your home up for sale, you should start taking the steps necessary to get it ready to go on the market. While some homes may be almost picture perfect and ready for a showing, there are others that may need some work.

It is always a good idea to evaluate the condition of your home as soon as you know you will be selling. Use these steps to not only determine what you need to do but to also guide you through your home sale preparation.

Tips To Prepare Your Home For Sale  

• Have a home inspection done. Many things can be identified that are cosmetic in nature just by taking a walk around the inside and outside of your home. Often times, the best way to detect underlying problems that you will need to fix before selling your home is to rely on a professional home inspector. This is a great way to know exactly what needs to be improved and to avoid uncovering any surprising, and potentially costly, repairs during the commission of the sale.

• Make all necessary repairs. Once you know what needs to be done around the home, you should start prioritizing and making the necessary repairs. Some of the repairs may be costly so creating a budget and a plan of action can help you stay organized and efficient as you make these necessary improvements.

• Clean up the yard. If your home has a yard, it should look clean and tidy. You do not need to have the whole yard professionally landscaped but mowing the lawn and removing any unsightly tree limbs or shrubbery will help with the curb appeal and first impression of your property.

• Clean up the exterior and interior of the home. It is essential that your home is clean and tidy as well so that your real estate agent can take quality pictures that will appeal to the most buyers and for your home to be ready for showings. If you are residing in the property, you should remove any personal effects, such as photos. This can make it easier for potential buyers to imagine this space as their own. You will also want to make sure to avoid clutter including dirty dishes or laundry. The home should not look lived in because you want the viewers to be able to see themselves living in the property.

• Consider adding new paint. It is amazing how much of a difference a new coat of paint can do for a property. You may want to consider painting all of the interior rooms as well as the exterior of the home. Fresh paint is an easy way to present a clean, fresh face-lift for your property. Keep in mind that neutral tones in paint color will appeal to the most buyers.

As you can see, there are quite a few things that need to happen before a property is ready to go on the market. Your trusted Real Estate Professional can guide you through this process and offer additional tips to help you achieve a successful home sale in your area.

How to Differentiate Your Home from the Neighbors for a Faster Sale

When it comes to selling your home, there can be a lot of options on the market, and nothing is quite so competitive as having your house listed right alongside the home of your neighbor. If you're struggling with how to highlight your home to potential homebuyers, here are some things you can do to ensure it gets the attention it deserves

Engage All The Marketing Options

Many people prefer their real estate agent to take care of the heavy lifting when it comes to selling a home, but there's no reason you can't go beyond the typical measures to really get potential homebuyers interested. Instead of leaving it up to a website or a sign on the street, send out flyers to all of your neighbors and utilize social media as a resource for getting the word out. You may also want to create a website for your home that will highlight its features in the best light.

Emphasize The Special Details

You may not think that the small things matter when it comes to selling your home, but the little details add up and they can actually make your home quite memorable to someone who's seen a lot of open houses. Whether you've installed them or they were there already, your house probably has a special feature like brightly cultured kitchen tiles or an interesting light fixture; just ensure it's effectively displayed and your home will stand out from the pack!

Clean Up The Curb

It's possible that you have a stunning panoramic shot of your home from the outside, but if your house looks nothing like this when potential homebuyers arrive they'll immediately be reconsidering the visit. Instead of leaving this to chance, make sure that you've done any minor repairs to the exterior of the house, cleaned up the lawn and organized everything so nothing looks messy or disheveled from the street. Your exterior will provide the initial impression, and nothing will make your home stand out from your neighbors like an immaculate facade.

It can be a struggle to know how to best display your house so it stands out, but by organizing the exterior and highlighting your home's special features, you may be on your way to an ideal offer. If you're getting ready to put your home on the market, contact your local real estate professional for more information.

Three Easy Ways to Make Your Home More Inviting

Many home owners putting up their home for sale on the market don't have a lot of available cash to spruce it up. While staging houses is a definite plus, it can cost a fair amount of money, as do many of the other suggested "to-dos." Here are a few inexpensive and easy ways to make your home look more inviting to buyers.

Put Up Your Personal Stuff

Not every buyer looking at a home for sale appreciates the fact that someone still lives there. Putting away the your personal things can help the buyers' see themselves in the home.

You will want to put your pet's things (toys, litter box, bowls) away and out of sight. The same goes for your medications, toothbrushes and toilet accessories.

Clean up your kids' rooms and put away any toys around the house. Minimize or put away knick-knacks and personal pictures. Remember that you want the buyer to imagine themselves in the home.

Create More Space

Small, closed-in spaces are major turnoffs for buyers. Create the illusion of more space by putting up out-of-season clothes or clothes you don't wear very often to make your closets look bigger. A good way to make your bedrooms look bigger is by taking one piece of furniture out of each bedroom.

Packing up the small appliances in your kitchen is a great way to make your countertops seem larger. You can also take out all but four chairs in your dining room, as well as extra table leaves to give that illusion of space.

Touch On The Trends

Chances are that some of the buyers are paying attention to celebrity trends. Feng shui is a big one, and you can do your part with just a few touches like adding a fresh bowl of fruit to the kitchen. Put a comfortable couch or chair on the east side of your living room or den. Place a green welcome mat on your porch to symbolize opportunity. Go through your house and get rid of reds.

Whether you see or feel a difference doesn't matter. Keep in mind that you're trying to appeal to potential buyers of your home, not make the home more livable for you. If it helps, pretend that you're the buyer, seeing the house for the first time.

If you're trying to get your home ready to sell, I can help. Get in touch with me for more information.

Avoid These Common Mistakes When Pricing Your Home To Sell

It can be very difficult to determine what your property is worth in the current marketplace, because you are biased by what the property is worth to you. These emotions can get in the way of impartially evaluating a property and often cause sellers to overprice their home.

When pricing your property, you need to be objective and reasonable so you can come up with a selling price that will capture the interest of buyers.

Here are a few examples of common mistakes people make when pricing their house for sale.

Reading Too Much Into Online Comparable Properties

Avoid relying too much on online pricing information of sold houses. They can be a perfect place to start for getting a general idea of how much real estate is worth, but they are not always accurate. 

Overestimating The Market

Don't assume that you can sell your house for the same price at which you purchased it. Unless you bought your house a few weeks ago, the real estate market may have changed -- sometimes significantly -- and the purchase price will not reflect the appropriate pricing for today.

Overpricing To Pad For Future Negotiation

Don't overprice your Metro Atlanta home in order to be able to negotiate to the price you want to settle on. Of course, you want to get an appropriate value from it, but many first-time buyers are on tight budgets and will rule out higher-priced houses. Your over-priced property may sit on the market longer and then the price will have to be reduced anyway.

Factoring In The Cost Of Your New Home

Don't factor in the cost of your next house. Your listing price should not reflect how much money you'd need to purchase your next property. The price of the house should be the same whether you are wealthy or broke. Your financial situation is irrelevant to the potential buyer of the property.

These are just a few common mistakes you should avoid when determining the price of your home. Listed at the right price, you will get a fair amount from the sale of the house and the buyer will be getting a reasonable price too.

As always, your local real estate professional will have the best advice on getting your home ready for the market and selling for the best price.  Call them today to find out the details!

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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Can The Right Color Help Sell Your Home Faster?

When it comes to selling your home in Metro Atlanta, you've probably thought of the most common staging tricks, such as clearing out the clutter to make your rooms look bigger and bringing in more light to brighten things up.

However, have you considered that the colors in your house might affect whether buyers are interested?

First impressions are everything when you are selling a house, so think about how the colors you choose will likely influence your potential buyers. A new coat of paint could be a simple and effective way to make your house more appealing.

Here are a few additional tips:

Choose Mellow, Neutral Shades

When a potential buyer is looking at your house, they want to be able to imagine themselves living there. If your walls are painted in lime green or hot pink, it can be difficult for a buyer to relate the house to their own tastes.

Instead, use neutral colors, such as cream, olive, beige and ivory. Then the walls become a blank canvas where prospective buyers can project their own style preferences.

Create the Illusion of Space

In order to make a space within your home feel larger, you can use a very light neutral color such as white, tan or pale grey. This will reflect more light and give the impression of a more expansive interior.

You can also try painting the moldings the same color as the walls, which will make the ceilings look higher.

Don't Forget About Exterior Color

It's easy to focus on the interior of a house and forget about the outside, but the front of the house is the first thing potential buyers will see. Curb appeal can be a huge factor in their decision.

Caution: Lead-Based Paint

One important word of caution regarding the paint in your home is the issue of lead-based paint.

Lead-based paint was most common in homes built or painted prior to 1978. If your home falls in that age category, it may require further testing to ensure that the paint covering your walls is free of lead.

Color has a psychological effect on people, whether they are aware of it or not. You'll be amazed at the difference the right colors can make in selling or improving your home.

If you would like more home staging and selling tips, please contact your trusted real estate professional today!

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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7 Tips To Get Your Home In Tip Top Selling Condition

A clean, uncluttered home is very likely the single most important thing to get your home sold quickly and for top dollar.

In fact, a recent survey by HomeGain showed a whopping 568% return on investment for money put toward cleaning and organizing a home for sale!

And other experts say that a well-put-together home can shorten the time on market drastically as well.

Before your real estate agent lists your Metro Atlanta home, it's essential for it to look its best.

7 Tips To Get Your Home In Tip Top Selling Condition

Examine your living space and see it as a buyer would — then double check this list of staging tips to make sure you haven't overlooked these important details.

• Clear out the clutter. Tidy up counter tops, bookcases, garages and closets.

• Pack up your sentimental items. Personal photos and knick-knacks should be boxed up for moving day.

• Get a storage unit. Open up space by moving furniture and boxes into storage -- it will make the rooms appear bigger.

• Remove appliances and fixtures that you want to keep. If you are taking the dining room chandelier or the built-in microwave, remove them before the house goes on the market.

• Make minor repairs. Check that faucets don't leak, doors close properly and holes in the walls are patched.

• Make it pretty! Windows, floors and bathrooms should be sparkling. Dust every surface, hang up fresh towels in the bathroom and make sure there are no lingering odors.

• Don't forget the yard. Curb appeal starts at the curb -- go figure -- so mow the yard, wash down walkways and add some bright flowers near the front door to trigger the emotion to buy.

There are so many different ways to give your home an advantage over the competition in the spring buying market.

Plus, nice looking properties are more appealing for real estate agents to show their clients, so your well-taken-care-of home may get a lot more exposure.

In the end, the better your property looks, the faster it's going to sell...and get you the most for it.

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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3 Ways Clean Floors Can Help Sell Your Home Faster

Have you ever walked into a home for sale and looked down to see stained carpet or scratched and worn flooring?

If so, you would probably agree that it doesn't leave a positive first impression.

Imagine if you were a buyer looking at the same floor.

The right type of flooring and whether it is well taken care of can make a big difference to buyers.

If your floor is questionably clean, here are a few fixes to help remedy the issue to help your home sell quickly.

Does your home have hardwood floors?

You're in luck. Buyers love hardwood floors and some will pay extra to get them.

If your hardwood floors are covered by carpet, painted over or showing anything but the natural wood grain, it's time for an overhaul.

With the ability to rent large sanders and other tools, you can either refinish the hardwood floor yourself or hire a professional.

Remember, however, that hardwood floors in have a tendency to show off scratches, dents and uneven surfaces.

If you don't think you can do an adequate job, hire a professional.

Does your home have carpeting?

If you don't have hardwood floors, take a look at your carpeting.

If it's stained, outdated or ragged, it might be time to pull it up and replace it.

There are many new techniques with carpet cleaning and spot repair, so check with a local carpet cleaning professional to assess your carpet before making expensive decisions.

When laying the new carpet, use high-quality carpet padding to make it comfortable to stand on.

Many buyers will kneel down and touch the floor, so make sure the carpet feels soft to the touch.

Does your home have tile floors?

Although tiles are beautiful, they typically show every ounce of old grime, dirt, chips and cracks.

Go through your home and replace any that are chipped, cracked or show significant signs of wear and tear.

Make sure the grout is clean and new looking, and use specialized tile cleaners or a steam cleaner to get rid of any stains.

Beautiful floors can go a long way toward selling Metro Atlanta homes.

Take an honest look at yours. It might just help get your home sold more quickly and at a higher price.

As always, seeking the advice of a licensed real estate professional would be an excellent next step to plan your home selling preparations.

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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Look For Improvements In The Real Estate Market In 2013

The previous couple years' doom and gloom outlook is looking like it is turning more upbeat and robust for the rest of 2013.

Home Prices Climb Nearly 10% Over Past Year

In fact, a recently released report by CoreLogic stated that home prices were up 9.7 percent from one year previously.

That kind of increase is a very good sign that the momentum may be building for a strong real estate market this year.

Many other economic experts are predicting that things might be improving this year, including increases in both home prices and sales.

Here are some of the ways that these positive changes may impact home buyers and sellers this year.

For Buyers:

Attractive Financing Options

Interest rates could remain at the lowest levels they have been in years, which can make purchasing a home more affordable.

Stiffer Competition

More buyers will be competing for the homes that are available which could mean bidding wars on homes with more than one interested party.

Be sure to take this into consideration before making your offer, and have a licensed real estate professional representing you in your purchase negotiations.

Great Home Prices

Housing remains affordable in many areas of the country. Although home prices are rising, the cost of real estate is well below what it was ten years ago.

And For Sellers:

Marketing Is Vital

Working with a skilled property professional is imperative to ensure the best advertising and marketing for your listing.

Real estate agents have access to the Multiple Listing Service (MLS), which is where other agents and buyers look for properties that are listed and available for purchase.

Contract Negotiations Prevalent

Multiple offers will become more commonplace. Do your research on how to best handle contract negotiations.

Maximize Your Selling Price

Make sure you get the most for your home. Know what other properties are selling for in your neighborhood, and consider hiring a designer to stage your home for showing.

With the Metro Atlanta real estate market shifting, both buyers and sellers need to be aware of how the changes could affect them.

Whether you're looking for your dream house or wanting to get the highest return on your home for sale, a great next step would be speaking with a qualified real estate professional.

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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Tips For Selling Your Home In The Colder Winter Months

Real estate agents in Metro Atlanta will tell you that it can be harder to sell a home in the winter. The days are colder and shorter, leaving less time to show a home to potential buyers.

The good news, though, is that most buyers looking at houses in the winter aren't just killing time. They're serious enough about finding a new home to house hunt at a time when most people might rather stay inside.

There are a several steps you can take to make a good impression on home buyers this winter.

First, if there's snow or ice on the ground, make sure walkways are safe. Spread out ice melt or sand to provide traction during snowy weather. Shovel the snow on the driveway and sidewalks to make your home more inviting. Be sure to place a mat on which for visitors to wipe their feet.

Second, warm up the house. Buyers will remember the house that was pleasantly warm on a frigid day. This also demonstrates to buyers that your furnace is in good working order.

Next, to make a "welcoming scent", bake cookies the day of the showing. Some people are sensitive to the fragrances in air fresheners and perfumes, so skip spraying those when expecting someone to look at your house.

You can also serve snacks in the kitchen. Give the buyer a reason to linger in your home by leaving a light snack in the kitchen. If the weather is cold, consider providing chili or soup in a crock-pot to keep it warm with festive disposable bowls. Or, to keep it simple, you can provide coffee or hot chocolate and cookies.

Lastly, to make your house appear warm and inviting during cold winter months, turn all the lights in the house on; place warm-toned throws and decorator pillows around the living room. Play soothing classical or jazz music; keep the volume low enough that buyers can talk quietly to each other.

These techniques each can help your home seem more inviting this winter.

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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